Brand Building Tools for the Food Sector

This DFC event will bring together leading experts and brand builders from the traditional marketing world and those who specialise in social media.

Stephen Flynn, The Happy Pear (https://thehappypear.ie/)
With over 764,000 Instagram followers, 403,000 Facebook followers and numerous others on X and YouTube, The Happy Pear are no strangers to social media.  Stephen Flynn will share personal views and tips on building a food brand online.

Geraldine Hennessy, Resident PR (https://www.residentpr.com/)
Geraldine is a PR consultant with over 25 years’ experience. She specialises in lifestyle PR focusing on communications campaigns for small and medium Irish businesses in the areas of interiors, fashion, food and culture.  Geraldine will provide practical advice on how to secure your own PR.

Dena Shearer, Luvly Content (https://www.luvlycontent.com/)
Dena Shearer is a commercial food and lifestyle photographer based in Dublin. She has worked with a variety of brands ranging from food brands to hotel groups and restaurants.  Dena will give the attendees simple tips to help enhance their own food photography and food styling. You do not have to be a photographer or own a fancy camera to take on the tips and advice.